Branding is in my DNA.
I love examining why we tell the stories that we do and learning who is responding to those stories. My love of branding grew during the many years I worked for Anthropologie in their corporate headquarters. I was on the team that launched the company’s first blog platform (how fast tech changes). I helped build a more effective customer loyalty program and among many other things, I created internal branding guides for their different in-house labels.
I’ve helped build brands from the ground up. I love brainstorming, painting the bigger picture and filling in the little details. That includes everything from aligning internal messaging and mission statements, creating email content flows, overseeing website development and effectively communicating your vision and making sure it comes to life.
My passion is combining my love of a detailed spreadsheet with my love of creative direction and brand building.